The Virginia Dental Association routinely features advertisements in the quarterly publication of the Virginia Dental Journal and our website at www.vadental.org. The VDA welcomes advertisers as a means of keeping its members informed of products and services available to them. Written standards are a means of assuring that such promotions are professional, useful, timely, factual, and will not involve the Association and its component societies in litigation or unnecessary controversy. The appearance of an advertisement in any VDA publication or online does not constitute an endorsement by the VDA or its components, except where such endorsement is specifically authorized and approved. The VDA unconditionally reserves the right to decline or edit any advertisement submitted.
1. All advertising submitted is subject to review, and where needed, editing.
2. Advertising must not be deceptive or misleading. Further information may be requested of advertisers.
3. Advertising deemed to be in conflict with the ADA Principles of Ethics and Professional Code (http://goo.gl/faUjIA) of conduct will not be accepted; also advertisements found to be offensive, discriminatory, promoting bigotry, or engaging in personal attacks will be refused. Any product, service or company involved in regulatory proceedings or litigation may be declined.
4. Advertisers must guarantee that all products meet applicable state of Virginia and Federal regulatory requirements. Appearance in VDA publications or online does not imply that these products and services, do, in fact, meet these requirements. It is the advertiser’s responsibility to comply with state and Federal regulations.
5. Advertisements may reference scientific literature if such references are truthful and accurate. The VDA may request further documentation if needed.
6. Paid political advertisements for candidates for public office will not be accepted. This is not intended, in any way, to prohibit or discourage individuals from seeking office in the ADA, VDA, or component societies.
7. Advertisements for tobacco products and alcoholic beverages will not be accepted.
8. Educational courses may be advertised if the requirements of the ADA Continuing Education Recognition Program (CERP) are met. Also, courses sponsored by state or component dental societies meeting the requirements of the Academy of General Dentistry for recognition may be advertised. Courses sponsored by commercial entities will be considered for publication on an individual basis.
9. The words “Paid Advertisement” must appear in any advertising simulating editorial content.
10. Testimonial advertising and quotes must be truthful, accurate, and placed only with the written consent of the individual, agency, or organization quoted.