Tik Tok, Instagram, Facebook, Oh My!
Original Release Date: December 8, 2022
Expiration Date: December 7, 2023
Cost:
VDA Members - $20
Be sure to use the promo code CLARK to receive your member discount (membership verification required)
Non-Members - $60
Credits: 2
Course Description (Lecture Style Webinar)
Are your legs and arms getting tired from doing TikTok dances everyday? Tired of coming up with the funny memes everyday? Are you getting whiplash from following every marketing and social media trend that comes your way and you STILL don’t see the results? Fear not! You are not alone. There are thousands of way to market and promote your practice. It can be daunting to know which avenue to take. However, the least known and most successful path start with a clear and coherent marketing and brand strategy.
Objectives:
1. Build a brand authentic to you.
2. Create a winning marketing strategy
3. Use different marketing tactics (i.e. TikTok vs. Instagram) to carry out your marketing strategy
4. Measure the results
Instructor(s): Misty Absher Clark, MBA
Misty Absher Clark, MBA, is a strategic marketing leader and long time national and international speaker on topics including marketing, branding, practice growth, and digital dentistry in the dental industry. She built a dental marketing firm, which she sold to Jameson Management that then became Jameson Management & Marketing. There she was the Chief Revenue Officer and Vice President of Creative Affairs. She also served as a faculty member (marketing of The Aesthetic Advantage hands-on continuum out of NYC. She went on to join Align Technology as the Director of Marketing (Invisalign), NA Dental Channel. Currently she is the Director of Marketing, Orthodontics & SureSmile Aligners at Dentsply Sirona. She is resides in Cary, NC, with her husband, two children, and overly energetic dog!
Financial Disclosure: The speaker(s) and the VDA Team do not have any financial arrangements or affiliations to disclose relating to the content of this presentation.
Visit us at https://www.vadental.org/CE for additional CE opportunities, information on ADA CERP CE credits and our REFUND policy. Questions? Contact Megan Wyman wyman@vadental.org
Virginia Dental Association is an ADA CERP recognized provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to ADA CERP at ADA.org/ccepr