Strategic Plan 2025

Advancing Dentistry and Empowering Members

The VDA Board of Directors is pleased to share our newly adopted strategic plan. This long-term plan will serve as the VDA’s guide to supporting members in the areas that matter most to you and to the dental profession. As the VDA advances its goals under Advocacy, Practice Success and Professional Development to meet your needs, we will be tracking and reporting our progress. We hope you’ll get involved. Volunteer today to be part of the VDA’s work on these important initiatives by visiting

Member Focused

The VDA’s Strategic Plan will be supported by specific programs and initiatives under each of the plan’s three focus areas.

Powerful Advocacy
  • Advance and protect the practice of dentistry in the Commonwealth by increasing the VDA’s influence as the Voice of Dentistry
  • Forcefully advocate for the profession around third party payer issues and develop better working relationships
  • Collect and analyze data from our members to improve payment models
  • Strengthen relations with the Board of Dentistry and identify opportunities for VDA members to volunteer and serve
  • Grow and maintain influence and relevance through a strong Political Action Committee (PAC)
  • Educate, motivate and activate dentists, their staff and component societies around policy and regulatory issues
  • Cultivate relations with the media and influencers to elevate the voice of VDA members
  • Collaborate with VCU’s School of Dentistry, faculty and students to effectively advocate and advance dentistry
Practice Success
  • Make the VDA the most relevant and essential organization for success throughout the entire dental career
  • Elevate member awareness and enrollment in VDA programs and offerings
  • Identify and create benefits to address unmet member needs
  • Create new solutions for member needs
  • Position the VDA as the most apparent and relevant source of success for dental students as they transition out of school
Professional Development
  • Grow and expand the VDA offerings to benefit the entire dental team through CE, networking and certifications
  • Be the leading provider of Continuing Education both in-person and online
  • Provide dynamic networking opportunities through premiere events
  • Offer unique philanthropic opportunities to give back to the community
  • Foster a pipeline from VCU School of Dentistry to organized dentistry through the VDA