Provides Powerful Message on the Impact of Organized Dentistry in Virginia

With a large association, it is not uncommon for the organization to have many areas of interest and expertise in addition to related organizations, subsidiaries and offshoots from the original body. The VDA is no exception and throughout the years a foundation, a for-profit subsidiary, a very successful annual meeting and a political action committee that is highly respected in the halls of the Virginia General Assembly have all become an integral part of the work of VDA Members, staff and volunteers. In 2017, the VDA did a survey of all of these related entities and determined that while all do amazing work; time had led to a divergence in branding that caused each group to appear to be unrelated. 

The lack of a cohesive brand diluted the work of all of the organizations comprehensively and caused confusion among members and the public. To benefit all audiences, the VDA embarked on a brand family redesign to create a unified look and feel across all of these amazing organizations.

We have a great new, unified look for our VDA components, VDA Foundation, Political Action Committee (PAC), VDA Services, and the Virginia Meeting! The new brand family will help us “tell our story” to our members and our communities in a more cohesive way. Going forward, the new brand family will wonderfully represent all of the great work of these related organizations. - 

​Dr. Benita Miller, President, Virginia Dental Association