1. Build a communication calendar this month to get ready for the whole year. Pick a theme for every month and decide when you will send out regular communications.
2. Get a head start on creating new content, like social media posts, that your patients would find informative, useful, and interesting. Save these posts in a central place for your office to run throughout the year.
3. Use testimonials to your advantage. Collect the good reviews you got this year and feature them on your website and social media.
4. Register with Google My Business to make it easier for patients to find you on Google Search and Google Maps.
5. Do a quick website audit. Are all your links working? Is your contact information correct? Are your staff pages up to date? Taking a tour through your site will make sure it’s in shape for the new year.
6. Create a social campaign to assure patients you’re open and ready to schedule their visits. Highlight your new safety processes and procedures to let patients know what to expect.

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