In this episode, Karen Wood discusses ways for dental practices to boost their marketing without straining their teams. Featuring experts Keith Washington and Shannon Perry from ProSites, the episode covers the evolution of dental marketing, the importance of branding, and effective tracking of marketing strategies. Key points include the significance of online tools, automating administrative tasks, leveraging digital marketing, and budgeting for marketing efforts. The conversation also highlights the benefits of partnering with industry experts like ProSites for optimized marketing strategies.

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