Dental Assistants Recognition Week™ (also known as DARW) is held the first full week in March every year, and was designated by the American Dental Assistants Association as the perfect time to acknowledge and recognize the versatile, multi-talented members of your dental team. Dentists in the United States and Canada will celebrate by honoring their dental assistants for their various duties and helping them provide patients with quality dental care.

The theme for 2026 is “Superheroes behind the Smiles” and highlights the essential role dental assistants play in ensuring exceptional patient care and enhancing the overall dental experience. Dental assistants are a key part of the dental practice year-round and strengthen the entire practice while enhancing patient satisfaction. Dental assistants are committed to professional development and quality dental care.

As you celebrate your team members, take photos of your celebration and email them to socialmedia@adaausa.org! Make sure to also fill out the Photo Release Form when submitting your content (One photo release form must be signed for each participant identified in a photo).